Managing Customer Experience And Relationships:... | 2024-2026 |

: Locating and getting to know individual customers in as much detail as possible.

: Moving beyond basic trust to proactively acting in the customer's best interest, which is essential in an era of increased data transparency . Managing Customer Experience and Relationships:...

: Adapting some aspect of the company's behavior toward a customer based on what was learned during interaction. Key Concepts Covered : Locating and getting to know individual customers

: Distinguishing customers based on their value to the company and their unique needs . Managing Customer Experience and Relationships:...

The book's central philosophy is "treating different customers differently" to maximize lifetime value and competitive advantage.

: Engaging in cost-efficient, meaningful dialogue to learn more about customer expectations.