: It was early on associated with NBA player LaMelo Ball, who is 6'7" tall, and popularized further by Overtime Elite player Taylen "TK" Kinney.

: In early 2025, a young boy named Maverick Trevillian went viral for shouting "six seven" and performing a distinct hand gesture (moving palms up and down) at a basketball game.

: The meme became so pervasive that it was featured in the 28th season of South Park , where it was depicted as a brainwashing tool for children. Cultural Significance

: According to Georgetown University , using "67" helps kids build relationships and social worlds by signaling awareness of the latest inside jokes, even if the communication isn't transactional.