From the Sphere in Las Vegas to virtual concerts in Meta’s Horizon Worlds , live entertainment is becoming a multisensory "physiological event" rather than just a performance. 3. The "Authenticity" Premium
Here’s a look at the three major shifts redefining how we consume—and live inside—media today. 1. The Rise of "Agentic" Media From the Sphere in Las Vegas to virtual
We’ve seen the debut of the first "AI actors," like Tilly Norwood, sparking massive industry debates about the future of human human talent. 2. The Death of the "Flat Web" The Death of the "Flat Web" Thanks to
Thanks to WebXR, high-fidelity AR/VR experiences can now be launched directly in a browser—no clunky app downloads required. 2026 is about AI .
AI has moved past being a "cool trick" and is now the operating layer of the industry. While 2024 was about chatting with AI, 2026 is about AI .
In a world flooded with "AI slop"—low-quality, repetitive synthetic content— has become the rarest and most valuable asset.