: Content—including books, TV, games, and motion pictures—is now primarily delivered via digital platforms and mobile apps.
: Consumers are no longer passive; they act as producers, members, and subscribers.
The entertainment and media (E&M) landscape is undergoing a fundamental transformation, shifting from traditional mass-broadcast models to a fragmented, digital-first ecosystem. This review explores the key drivers of this change, from the digitalization of content to the integration of generative AI. The Shift to Digital and Virtual Environments
: Content—including books, TV, games, and motion pictures—is now primarily delivered via digital platforms and mobile apps.
: Consumers are no longer passive; they act as producers, members, and subscribers.
The entertainment and media (E&M) landscape is undergoing a fundamental transformation, shifting from traditional mass-broadcast models to a fragmented, digital-first ecosystem. This review explores the key drivers of this change, from the digitalization of content to the integration of generative AI. The Shift to Digital and Virtual Environments
