Where Do — Retailers Buy From

Large retailers, high-volume products, or exclusive branded items. 2. Wholesalers (Middlemen)

Almost no upfront capital required, no warehousing risks.

Higher prices than manufacturers, leaving lower profit margins for the retailer. where do retailers buy from

Lowest cost per item, higher profit margins, ability to order custom products.

Similar to wholesalers, distributors often have exclusive rights to distribute a product in a specific region or country. higher profit margins

Unmatched variety, easy to compare prices, accessible from anywhere.

Retailers buy directly from the company that makes the product, skipping intermediaries. easy to compare prices

A wholesaler buys 10,000 units of a product from a factory, and a retailer buys 500 from the wholesaler.