: This paper explores how "where to buy" is increasingly dictated by a consumer's lifestyle and digital personality rather than just proximity to a store.

If you are looking for where to buy based on these research findings, most experts suggest prioritizing:

: A Google-published study that tracks the behavior of furniture purchasers. It found that 66% of in-store purchasers actually used the internet to search "where can I buy dining chairs" while they were already inside a physical store to compare information.

Here are the most interesting academic and industry papers looking into the "where to buy" journey for dining furniture: 1. Consumer Behavior and Preference Research