When Core Values Are Strategic: How The Basic V... -

A value is only strategic if it costs you money or a client at some point. If you aren't willing to walk away from a deal that violates your values, they aren't strategic—they’re just marketing.

Strategic values attract "A-players" who share the same mission, reducing turnover costs. When Core Values Are Strategic: How the Basic V...

Strategic values are most visible when things go wrong. A company whose core value is "Customer First" won't hesitate to issue a costly product recall if it protects the user. A value is only strategic if it costs