What Is Programmatic Tv Buying May 2026
When a viewer starts a stream on a service like Hulu or YouTube TV, an automated signal is sent to an Ad Exchange .
Content delivered via the internet to smart TVs or devices like Roku and Apple TV. This makes up roughly 75% of all CTV transactions today. what is programmatic tv buying
Within milliseconds, various advertisers’ software—known as Demand-Side Platforms (DSPs) —evaluate if that specific viewer matches their target audience (e.g., "dog owners earning over $75k"). When a viewer starts a stream on a