: "Opposites are attracting" as traditional streamers and social platforms merge strategies.

: Live sports remain the strongest "attention engine," driving fierce competition for broadcast and streaming rights as a primary differentiator for platforms.

: Major players are moving away from broad content libraries toward high-value, "eventized" content. This includes a resurgence in M&A activity, with deal values expected to exceed $80 billion in 2026 as companies seek scale and improved unit economics.

is increasing its acquisition of short-form, mobile-based content to drive ad revenue.

: Traditional studios are increasingly licensing content from independent creators (e.g., Beast Games on Prime Video) to tap into established, loyal audiences. Strategic Investment Priorities

is moving toward premium, serialized, and episodic content to boost its subscription base.

2026 Media & Entertainment Industry Predictions Report - AlixPartners