: Creators like Grece Ghanem and others on Instagram are reclaiming power, showing that style and influence deepen after 60, directly challenging traditional "disappearing act" narratives.
: 73% of adults 50+ say they are more likely to watch content that features characters "like them"—individuals with careers, active social lives, and personal agency.
: Older women are 4x more likely than men of the same age to be depicted as "senile" or "feeble" (16.1% vs 3.5%).
: Creators like Grece Ghanem and others on Instagram are reclaiming power, showing that style and influence deepen after 60, directly challenging traditional "disappearing act" narratives.
: 73% of adults 50+ say they are more likely to watch content that features characters "like them"—individuals with careers, active social lives, and personal agency.
: Older women are 4x more likely than men of the same age to be depicted as "senile" or "feeble" (16.1% vs 3.5%).
Off the shores of Florida, the legend of buccaneering sparked a tradition unlike any other. What began as a daring invasion and a forceful command to surrender the key to the city has evolved into today’s Gasparilla—parades, pirates, and an annual takeover that welcomes hundreds of thousands of revelers to join the krewe.
The Union Home Mortgage Gasparilla Bowl is more than a game—it’s a full-on celebration. From Selection Day to the moment one team raises the iconic Treasure Trophy, we bring the spirit of Gasparilla to life with a bowl week packed with energy, tradition, and unforgettable experiences. For student-athletes, fans, and partners, it’s a can’t-miss clash that lights up Tampa Bay—and makes the holiday season even brighter for the community we call home.
A – Affordable entertainment for the whole family
R – Rally as a community
R – Reward student-athlete success with a first-class experience
G – Give back around the holidays
H – Highlight Tampa Bay
