Specific sheets for instructions and tracking metrics.
Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount. tv media buying 101
Mastering industry slang like Spots (30–90 second commercials), Dayparting (scheduling based on time of day), and Crawls (on-screen scrolling text). Specific sheets for instructions and tracking metrics
Understanding the difference between broadcast (local/national), cable (niche audiences), and CTV/OTT (streaming services). cable (niche audiences)
Checklists for pro tips and common mistakes to avoid.