Them

The biggest mistake we make is assuming "they" have a secret map we don't. We try to mirror their voice, adopt their strategies, and chase their audience. But by the time you've successfully copied someone else, they've already moved on.

When you build your brand or business based on a reaction to , you aren't in the driver's seat—they are. To build something that lasts, you have to stop playing defense. The biggest mistake we make is assuming "they"

being the "industry standards" that tell you you're doing it all wrong. adopt their strategies