The Mind Of The Buyer: A Psychology Of Selling -

Eco-friendly product buyers are buying the identity of being "responsible."

Position your product as a tool that helps the buyer bridge the gap between their current self and their ideal self. The Mind of the Buyer: A Psychology of Selling

Humans are biologically wired to make decisions emotionally and then justify them with logic. Eco-friendly product buyers are buying the identity of

High-end tech buyers are buying the identity of being "innovative." Simplify the path to purchase

Too many options lead to "analysis paralysis." A confused mind always says no. Simplify the path to purchase. 3. The Gap Theory (Status Quo vs. Future State)

The psychology of selling is the art of . It requires stepping out of your own need to hit a quota and stepping into the buyer’s world of fears, aspirations, and mental shortcuts.

The psychological pain of losing $100 is twice as potent as the joy of gaining $100. Framing your product as a way to stop losing money/time is often more effective than saying what they’ll gain .