In interviews, the Reids have noted that their early videos were essentially just them "doing what they did on stage"—pretending it’s a gig and letting it fall apart.
The visuals support the song's core identity: a "sonic assault" that marries 1960s girl-group melodies with relentless, feedback-drenched drones. Cultural Impact and Legacy In interviews, the Reids have noted that their
"Never Understand" was the first single from Psychocandy to chart, reaching number 47 in the UK. It signaled a shift in the music landscape, moving away from the polished pop of the mid-80s toward something more confrontational. It signaled a shift in the music landscape,
Decoding the Static: A Deep Dive into The Jesus and Mary Chain’s "Never Understand" bassist Douglas Hart
The video for "Never Understand" is famously "surly". It features the band—brothers , bassist Douglas Hart , and Bobby Gillespie on drums—performing in a stripped-back, high-contrast style that emphasizes their "don't-give-a-fuck" attitude.