Catching customers in an emotional, excited state where their logical reasoning is deactivated.

Moving customers into a private office to gain environmental control over the negotiation.

The story follows Bobby DeLuca (Louis Mandylor), a "nice guy" who is desperate for money to pay off aggressive loan sharks. On the advice of his wife, Donna (Lori Loughlin), he takes a job at Southside Motors, a dealership run by the bullish and unscrupulous Reggie (Daniel Benzali).

Under Reggie's mentorship, Bobby learns "the art of the deal"—a series of psychological tactics designed to strip customers of every cent they have. The narrative shifts as Bobby becomes an expert at "screwing" his customers to meet his debts, eventually colliding with a subplot involving illegal drug smuggling used as a front for the business.

The "pit bull" manager whose aggressive sales training sessions provide much of the film's dark humor.

Starting at the highest possible retail price to make any subsequent discount seem like a victory for the buyer. Where to Watch You can find Suckers through various platforms: Streaming: Available on Prime Video .