Sportsbook

: Operators rely on high-speed feeds from providers like Sportradar or Genius Sports to offer "In-Play" or live betting, where odds change every few seconds during a game. 📈 Industry Trends & Market Dynamics

: Unlike traditional market makers, sportsbooks often take large positions against bettors. They adjust lines in real-time based on the volume of money coming in on either side to minimize their exposure. SPORTSBOOK