Room_5_make_luv -

: Much of its initial popularity was boosted by its use in a memorable Lynx (Axe) deodorant commercial featuring a man dancing through a series of scenarios.

"" by Room 5 (an alias for Italian producer Junior Jack ) is widely regarded as a quintessential "feel-good" house anthem. Released in 2003, it features the distinctive vocals of Oliver Cheatham and spent four weeks at number one on the UK Singles Chart. The Sound: A Masterclass in Simplicity room_5_make_luv

While highly successful commercially, the song has received mixed reviews from critics and electronic music purists: : Much of its initial popularity was boosted

“The original is a funky French house tune with a heavy 70s vibe, so fun that it's uplifting. Even for house, it's insanely simple and repetitive.” Rate Your Music · 2 years ago The Sound: A Masterclass in Simplicity While highly

: Cheatham’s soulful performance is often described as "clear-as-day" and infectious.