Advertisers can choose from several deal types based on their need for control and scale:
The programmatic ecosystem relies on several integrated platforms to execute transactions in milliseconds: programmatic media buying
Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space. Advertisers can choose from several deal types based
is the automated process of purchasing digital advertising space using software, algorithms, and real-time bidding . Unlike traditional media buying, which involves manual negotiations and insertion orders, programmatic platforms instantly match advertisers with relevant ad impressions across millions of websites and apps. Core Technology Stack Core Technology Stack A digital marketplace that connects
A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods
An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly.
An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market.