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Digitally driven segments remain the leaders. Over-the-top (OTT) video and video games are high-performing areas, with video games and e-sports expected to see overall growth of 7.2% CAGR.

The E&M landscape is composed of several key pillars that are shifting in dominance: porn-huib

Digital media consumption is almost entirely mobile-driven in emerging markets, with mobile display advertising revenues expected to grow significantly (e.g., a CAGR of 18.6% in specific markets like Hong Kong through 2026). 3. Key Trends & Transformations Perspectives: Global E&M Outlook 2025–2029 - PwC Digitally driven segments remain the leaders