: Modern "smart" appliance buyers are often motivated by "techno-coolness"—the psychological goal of making a home feel futuristic and modern, which can be a stronger driver than actual functional necessity.
: The study found that men often made their final decision to buy an appliance much faster than women. About 25% of male respondents purchased an item on the same day they decided they wanted it, compared to less than 20% of women. people who buy appliances
An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing . : Modern "smart" appliance buyers are often motivated
Consumers make their homes smarter, with a focus on security An interesting and foundational paper on this topic
: High-income shoppers were significantly more likely to make their final purchase decision at home rather than being influenced by a salesperson in-store. Modern Perspectives on Appliance Buyers