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2026 M&E trends: simplicity, authenticity, and the rise of ... - EY

The lines between traditional media, streaming, and social media have largely disappeared. NWOxxxCOLLECTIONZip13zip

: As feeds become inundated with automated, low-quality content (often dubbed "AI slop"), authenticity has become a premium asset. Audiences increasingly seek Employee-Generated Content (EGC) and "raw" vertical videos that feel unpolished and honest. 2. Convergence of Platforms and "Frenemy" Strategies 2026 M&E trends: simplicity, authenticity, and the rise of