Mature women are dramatically underrepresented in major cinematic and television productions:
: Diversity among mature female characters is limited; most are white, middle-class, and heterosexual. Representation for mature women of color, LGBTQIA+ individuals, and those with disabilities remains nearly absent. Narrative Stereotypes & Portrayal milfs like it big clip
: Female major characters plummet from 42% in their 30s to just 15% in their 40s on broadcast programs. : In popular films from 2010 to 2020,
: In popular films from 2010 to 2020, only 1 in 4 characters aged 50+ were women. Rapid Decline by Decade : their stories often rely on narrow
: In 2025, the percentage of top-grossing films with female protagonists fell to 29% , down from 42% in 2024.
When mature women are visible, their stories often rely on narrow, ageist tropes: Beyond the Stereotypes: The Reality of Aging Women in Films
: Women 60 and over comprise only 2% to 3% of all major female characters.