At its simplest, media buying is the act of procuring ad space. However, as modern experts from Arrow Egypt explain, it’s actually a high-stakes balancing act: getting your message in front of the right audience, at the right time, for the lowest possible cost. The Media Buying Process
Leveraging relationships to secure better rates or "value-added" extras. media buying definition
Professional media buyers don't just "buy an ad." They follow a rigorous cycle to ensure every dollar works: At its simplest, media buying is the act