Mcquail's Mass Communication Theory (Direct Link)

: He categorizes the "intent" behind communication through specific models: transmission, ritual/expressive, publicity/attention, and reception.

: McQuail co-developed a model for why individuals use media, focusing on Diversion , Personal Relationships , Personal Identity , and Surveillance . McQuail's Mass Communication Theory

: He describes it as a large-scale distribution of one-directional, impersonal messages to a vast, anonymous audience. : He categorizes the "intent" behind communication through

McQuail provides a comprehensive roadmap of the field, organizing theories into several key frameworks: focusing on Diversion

: He identifies five classic societal functions: Information , Correlation (interpretation), Continuity (cultural values), Entertainment , and Mobilization .