Over-the-top (OTT) platforms accounted for over 69.5% of the industry in 2023. As the market saturates, providers are moving toward hybrid monetization (combining subscriptions with ads) and bundling services to reduce consumer churn.
Remains the largest market, holding approximately 34.7% share (est. US$34.4 billion in 2023).
Dynamic trend. Due to the new global landscape has brought unpredictability and changes to the entertainment and media industries, Interactive Advertising Bureau Hong Kong 2026 Media & Entertainment Industry Outlook + Key Trends
Over-the-top (OTT) platforms accounted for over 69.5% of the industry in 2023. As the market saturates, providers are moving toward hybrid monetization (combining subscriptions with ads) and bundling services to reduce consumer churn.
Remains the largest market, holding approximately 34.7% share (est. US$34.4 billion in 2023). maturepornolder
Dynamic trend. Due to the new global landscape has brought unpredictability and changes to the entertainment and media industries, Interactive Advertising Bureau Hong Kong 2026 Media & Entertainment Industry Outlook + Key Trends Over-the-top (OTT) platforms accounted for over 69