Mariah Carey - It's A Wrap 2023 [FAST]

The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:

A new shortened version running just over three minutes. Commercial & Critical Impact Mariah Carey - It's A Wrap 2023

In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views. The song’s comeback was driven by organic social

The EP was voted the "favorite new music release" of its week in a Billboard reader poll , garnering 70% of the vote. The EP was voted the "favorite new music

In 2023, Mariah Carey successfully revitalized her 2009 deep-cut by transforming a viral TikTok trend into a strategic commercial release. Originally an album track from Memoirs of an Imperfect Angel , the song's resurgence was fueled by a "sped-up" version that sparked a global dance challenge, leading to the official release of the It’s a Wrap EP on February 10, 2023. Origins and Composition

Mariah Carey releases "It's a Wrap" EP - Entertainment Focus

Despite being 14 years old, the song debuted at No. 24 on the Billboard Hot R&B Songs chart in March 2023. It also reached No. 22 on the R&B/Hip-Hop Digital Song Sales chart.