Made To Stick -

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact.

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die Made To Stick

: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. This book explores why some ideas thrive while

: Find the core of any idea by stripping it down to its most essential, compact form. Made To Stick

The authors use the to define these principles: