Kershaw often describes her music as being "all about death" and heartbreak, though "As It Seems" also touches on self-discovery and the search for purpose.
: The central message—"you must find something to live for"—acts as a call to find meaning even when "darkness comes a-calling". Lily Kershaw - As It Seems [Official Music Video]
: Kershaw appears throughout, often against the backdrop of the vintage house, providing a grounded, authentic presence that contrasts with the fleeting nature of the passing years. Song Meaning and Themes Kershaw often describes her music as being "all
Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop. Song Meaning and Themes Beyond its standalone success,
: The visual narrative follows a relationship’s journey from youth to old age, capturing the evolution of a bond over several decades.
: The lyrics "I took the path less traveled on" emphasize choosing an unconventional life journey.
: The video uses a vintage, dreamlike atmosphere to reflect Kershaw's observation that "this life is as fragile as a dream".