Lexus -

Lexus: The Pursuit of Perfection through Japanese Craftsmanship

The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy 000 hours) to achieve their status.

The LC 500 remains a design icon, available in coupe and convertible formats. History of Lexus 000 hours) to achieve their status.

At the heart of every Lexus is the philosophy. These master craftsmen must practice for at least 25 years (60,000 hours) to achieve their status. 000 hours) to achieve their status.