Carving out a unique "mental space" in the consumer’s mind so they understand exactly how you differ from competitors. The Marketing Mix as a Strategic Tool
Philip Kotler, often called the "Father of Modern Marketing," transformed the field from a simple sales activity into a sophisticated corporate strategy. For Kotler, strategic marketing is not about finding clever ways to dispose of manufactured goods; it is the art of to a target market at a profit. The Shift from Selling to Marketing
Choosing the specific groups where the company has a competitive advantage.
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