Komagene Den: Yeni Imaj Yeni

The phrase (A New Image, A New Commercial from Komagene) refers to a major brand relaunch and social media revamp by the Turkish fast-food giant Komagene.

: Following this brand refresh, Komagene was recognized as the #1 franchise brand in Turkey in 2024 by Ekonomist magazine . Komagene Den Yeni Imaj Yeni

To support the "new image," Komagene launched the Gene Gelsin mobile app , allowing customers to easily repeat orders and access exclusive campaigns through a modern UI. The phrase (A New Image, A New Commercial

This campaign introduced a fresh visual identity and a catchy new slogan/jingle: (or "Gene gene, Komagene" in Turkish). Below is a paper outline or briefing summary of this strategic shift. Brief: Komagene's "New Image" Strategic Shift This campaign introduced a fresh visual identity and

Komagene aimed to modernize its brand to keep up with changing consumer trends and digital landscapes. As a leader in the çiğ köfte (Turkish raw meatless patties) sector, the brand sought to pivot from a traditional street food image to a fresh, dynamic, and digital-first fast-food brand . 2. Core Campaign Components