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Protesters and magazines created Snapchat filters like "Pride Nation" that digitally transformed any flag into a rainbow flag via AR, allowing fans to show solidarity safely.
During the Portugal vs. Uruguay match, a protester ran onto the pitch carrying a rainbow flag; he was subsequently banned from attending further matches.
By April 2022, a senior security official suggested that rainbow flags might be confiscated as a "safety measure" to protect fans from potential anti-LGBTQ+ altercations with other spectators.
There were numerous reports of security personnel seizing rainbow-colored bucket hats from Welsh fans and rainbow-themed clothing from journalists.
FIFA explicitly prohibited team captains from seven European nations from wearing "OneLove" rainbow armbands, threatening yellow cards for any player who did so.