Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals:
: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot. How to gain customers and increase profits with...
: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops. Reviewers and business experts often highlight the book's
: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel. Beyond the specific book
Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.
Based on the title provided, you are likely referring to by Lisa Shepherd.
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.