Alex stood behind the counter of his small shop, watching a customer named Sarah stare at the premium ergonomic office chairs. She looked tired, rubbing the back of her neck. Alex knew his chairs were expensive, and simply listing the features wouldn’t make the sale.
To help you apply this story to your own business, could you tell me: What do you sell? Who is your target customer ? What is the biggest objection they usually have? how to convince customer to buy your product
As she sat down, Alex asked her to adjust the lever until her feet were flat on the floor and her arms were at a perfect ninety-degree angle. He asked her how it felt. She smiled and said it felt incredibly supportive. Alex then asked her to imagine how much more productive and pain-free her workdays would be if she felt that comfortable every single hour. He painting a picture of her future without back pain. Alex stood behind the counter of his small