How To Buy Leads On Zillow Info

You pay for a percentage of the total ad impressions in that area.

Buying the leads is only half the battle; converting them is where the profit lies. how to buy leads on zillow

Zillow doesn't sell individual leads for a flat fee. Instead, they use a model: You pay for a percentage of the total

Buying leads on Zillow primarily happens through the program. It is a "pay-to-play" advertising model where agents buy a share of "voice" in specific zip codes to receive direct inquiries from active home shoppers. How the System Works how to buy leads on zillow

You choose specific zip codes where you want to appear.

You can increase or decrease your budget monthly, but there is often a "ramp-up" period before lead flow stabilizes. Strategy for Success