How I Fix An Analytics Issue: Leveraging Cloud-based Analytics Tools To Extract Insights And Drive Business Decisions 【Fast】

It was 8:00 AM on a Tuesday when the "Red Alert" email hit my inbox. Our flagship e-commerce dashboard showed a 40% drop in checkout conversions overnight. No one knew why.

Armed with a dashboard that updated in real-time, I didn't just tell the CTO there was a bug—I showed the . It was 8:00 AM on a Tuesday when

I ran a SQL query to segment the drop by geography, device, and browser. It was 8:00 AM on a Tuesday when