Google Shopping Buy Button Info

The original "Buy on Google" program, which allowed users to purchase products directly on Google-hosted pages, was officially . It has been replaced by a more merchant-centric model that uses direct checkout links , sending shoppers from a Google ad or listing straight to a retailer's checkout page, bypassing the product landing page to reduce friction. 1. Current State (2026): Direct Checkout Links

To utilize modern "buy" features (like direct checkout and loyalty labels), merchants must adhere to updated Google Merchant Center specifications: google shopping buy button

: Instead of a "Buy" button that opens a Google checkout, current ads often feature buttons that navigate users directly to the merchant's final checkout screen. The original "Buy on Google" program, which allowed

: Google moved away from being a marketplace host to focus on its role as a high-intent search and discovery engine. Current State (2026): Direct Checkout Links To utilize