: Categorizes features into "Must-be," "Performance," and "Delighters" to identify what will actually surprise and satisfy users.
: Visualizes the user journey to identify gaps where a new feature could improve the flow.
When working within a —whether it's for software development or product management—features are typically defined as services or functions that fulfill a user's needs. Depending on the context, "coming up with a feature" involves either brainstorming user-facing capabilities or utilizing structural components built into the framework. 1. Product Management: Ideation Frameworks