El Plan De — Marketing Digital

He set a "SMART" goal: Increase online pre-orders by 20% in three months. Phase 2: The Strategy (The "Value Hook")

He offered a "Secret Recipe" PDF in exchange for email addresses, allowing him to send a "Fresh out of the oven" alert every Friday morning. Phase 4: The Execution (The Launch) El plan de marketing digital

Once, a local bakery owner named Leo decided to take his shop, "The Golden Crust," online. He didn't just want followers; he wanted a that actually sold bread. Phase 1: The Foundation (Research & Goals) He set a "SMART" goal: Increase online pre-orders

Leo didn't start by posting photos. He started with a notebook. He didn't just want followers; he wanted a

He put a small budget into and Google Maps so that when anyone nearby searched for "fresh sourdough," his shop popped up first. He spent $5 a day on Facebook ads specifically targeting people within a 5-mile radius. Phase 5: The Pivot (Analysis)

After a month, Leo looked at his data. He noticed people loved his videos but hated his long checkout form. He simplified the website to a "One-Click Buy" button. Orders doubled overnight.

He realized his best customers weren't "everyone"—they were busy professionals who missed home-cooked flavors.