In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:
Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding. Dunkins (Audio)
: The rhythmic tumbling of coffee beans and the hiss of an espresso machine. In a unique partnership with the sleep-tech company
: By focusing on the quality of sound—the crack of ice in a plastic cup or the crunch of a donut—Dunkin’ uses audio to trigger immediate cravings and brand recognition. Why Audio Matters for Dunkin' Dunkins (Audio)