The next morning, Steve started "Revisiting" his design with a common-sense lens:
His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug. Don’t Make Me Think, Revisited: A Common Sense ...
"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." The next morning, Steve started "Revisiting" his design
Steve smiled. That was the highest compliment he could ever receive. The next morning