Did Nike Buy Hurley Guide

Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales.

However, Nike officially sold Hurley to the brand management firm in December 2019 . Key Details of the Ownership History did nike buy hurley

Bluestar Alliance LLC now manages Hurley's global operations and licensing. NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance Nike purchased Hurley International from founder Bob Hurley

Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets. and snowboard markets.