: The video features a "cottagecore" aesthetic, with Cole and her dancers performing in prairie-style dresses and Mary Jane shoes.
: The lyrics, such as "Tell me why you so scared of a woman in charge?" , poke fun at the patriarchal fear of women who exercise control over their own bodies and sexuality. Visual Style and Aesthetic Devon Cole - W.I.T.C.H. (Official Video)
: To ground the theme of reclamation, the visuals include "spellcasting" around a bonfire and a "spooky Ouija board experience". : The video features a "cottagecore" aesthetic, with
Directed as a "first big production experience" for Cole, the official video on YouTube blends playful "frolicking" with occult-inspired imagery. Directed as a "first big production experience" for
The official music video for "W.I.T.C.H." by Canadian alt-pop artist Devon Cole serves as a vibrant, feminist reclamation of historical archetypes. Released on July 7, 2022, following a record-breaking pre-save campaign for Sony Music Canada , the video visualizes the song's central acronym: . Lyrical and Intellectual Foundation
: The song reclaims the "witch" as a symbol of female resistance, autonomy, and rebellion. Cole notes that historically, women labeled as witches were often the original "resistance fighters, healers, and abortionists".