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Older women are often relegated to "invisible" or "secondary" roles such as mothers, grandmothers, or mentors. GDI reports that women over 50 are four times more likely than men to be portrayed as "senile" or "feeble".

A 2025 study found that of films with a woman 40+ in a leading role, only 6% even mentioned menopause , and most of those references were used for humor rather than authentic storytelling. Streaming vs. Broadcast: A Divergence

Streaming platforms like Netflix and Amazon Prime have been pivotal in showcasing complex midlife narratives, as seen in series like Hacks and Mare of Easttown .

In 2025, women accounted for only 23% of key behind-the-scenes roles (directors, writers, editors) in the top 250 films—the same figure as in 2020.

Mature women behind the camera face similar "ageing out" hurdles.

Only 12% of 2025 feature films were written by women over 40. Experts from The Writers Lab argue that complex roles for older actresses cannot exist if the writers themselves are being excluded from the industry as they age.

The number of films featuring female leads plummeted from 42% in 2024 to 29% in 2025 . For women over 45, the numbers are even lower; in 2025, not a single top-grossing film featured a woman of color aged 45+ in a leading role.