: Plots whether a choice is informed/uninformed and independent/social.
: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing
: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs.
