Contextual | Communication

: Your history with the person. A joke that lands perfectly with a lifelong friend might be offensive to a new client.

: In the world of apps and software, context includes what a user is currently browsing (visual context) or even their physical location and device status (physical context). Why Context Matters in the Workplace Leaders who master context see tangible results: High-context and low-context cultures - EBSCO Contextual Communication

Context is the invisible framework that gives our words meaning. Without it, even the clearest message can fall flat—or worse, cause unnecessary conflict. What is Contextual Communication? : Your history with the person