Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
Research has shown that college students often engage in "impression management" on social media, presenting a highlight reel of their lives to garner likes, comments, and followers (Kaplan & Haenlein, 2010). This performative aspect of social media can lead to both positive and negative consequences, such as increased self-esteem and social connections, but also feelings of anxiety, inadequacy, and FOMO (fear of missing out). College Babe Hungrymp4
Social media has also transformed the way college students form and maintain relationships. Platforms like Facebook, Instagram, and Snapchat enable users to connect with others across geographical distances, fostering global networks and communities. However, excessive social media use has been linked to decreased face-to-face communication skills, deepened social isolation, and increased conflict in relationships (Best et al., 2014). Kaplan, A
Ultimately, this paper argues that college students, educators, and policymakers must be aware of the potential consequences of social media use and work towards promoting healthy online interactions, digital literacy, and critical thinking. Users of the world, unite