The "Frame" is the context in which a choice is presented. Think of it as a camera angle. A filmmaker can make a scene look terrifying or hilarious just by changing the lighting and the crop. In decision-making, we call this . The Positive Frame: "This surgery has a 90% survival rate."
Every day, you make thousands of decisions—from the mundane (oatmeal or toast?) to the monumental (should I quit my job?). While it feels like we’re making these choices in a vacuum of pure logic, there are three hidden architects designing our reality: Choices, Values, and Frames
If you’re stuck, try changing the frame. Instead of asking "What do I lose if I quit?", ask "What do I gain if I start something new?" The "Frame" is the context in which a choice is presented
Logically, these are identical. Emotionally, they are worlds apart. We are often swayed not by the facts themselves, but by how those facts are "framed" to us by the media, our peers, or even our own internal inner critic. 3. Choices: The Final Output In decision-making, we call this
"This surgery has a 10% mortality rate."
Navigating the Maze: How Choices, Values, and Frames Shape Your Life
The trick is that we often have too many choices—a phenomenon known as the . When we are overwhelmed by options, we tend to freeze or make a choice that leaves us feeling less satisfied, wondering if one of the other 50 options was better. Bringing It All Together