: Fans who wore a hockey jersey in-store after 3 p.m. received a BOGO entrée to celebrate the start of the Stanley Cup Playoffs.

Chipotle uses specific entry barriers (like wearing a jersey or having a tattoo) to create "flash" moments of high demand.

: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history.

Chipotle Buy 1 Get 1 -

: Fans who wore a hockey jersey in-store after 3 p.m. received a BOGO entrée to celebrate the start of the Stanley Cup Playoffs.

Chipotle uses specific entry barriers (like wearing a jersey or having a tattoo) to create "flash" moments of high demand.

: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history.