Buying Television Advertising May 2026

Television advertising is no longer just about broad demographics and expensive primetime slots. In 2026, the landscape has evolved into a sophisticated blend of traditional "linear" reach and the digital precision of . With US TV ad spending projected to reach $84 billion in 2025—including $33.35 billion specifically in CTV—the goal is now to manage "converged television" across broadcast, cable, and streaming. 1. Define Your Objectives and KPIs

Local businesses can now target specific cities or even ZIP codes through platforms like MNTN Performance TV . 3. Choose Your Inventory Mix buying television advertising

To save costs, focus on specific markets rather than national campaigns. 5. Launch, Measure, and Optimize Television advertising is no longer just about broad

A "one plan, many screens" approach is now standard. Most successful strategies use a hybrid model: Choose Your Inventory Mix To save costs, focus

Using AI-powered platforms like those from Marketing Architects to automate selection and outpace traditional manual planning.

Viewing habits and online behavior used for precise household-level targeting.